WellDoc, Inc.

VP, Health Plan Sales

Job Locations US-MD-Columbia
# of Openings


WellDoc® is a leading digital health company revolutionizing chronic disease management to help transform lives. Our groundbreaking technology is guiding individuals through the complicated journey of living with chronic diseases, with a goal of improving their health and helping them to be more balanced. We are the first digital health company based on a life science business model with a foundation that is built on randomized clinical trials that demonstrate significant clinical outcomes. We have mastered diabetes management by taking an aggressive and innovative approach that utilizes sophisticated logic and precise algorithms, and integrates the most advanced mobile technology, behavioral insight, and diabetes education for those living with type 2 diabetes.



Our FDA-cleared, proven digital therapeutic, BlueStar®, provides real-time and timely individualized coaching and support, as well as diabetes educational tools that are actionable and personal. Our clinical evidence shows a 1.7 to 2.0-point mean A1C reduction for adults living with type 2 diabetes who used BlueStar®. In November 2017, the IQVIA Institute for Human Data Science (formerly Quintiles/IMS) named BlueStar the “top app” in clinical diabetes treatment. For more information, visit www.welldoc.com.



Job Description

The VP of Health Plan Sales holds a critical and strategic role in building, cultivating and maintaining relationships with key Payor accounts. The VP of Health Plan Sales will consult and advocate for client success internally to ensure the client experience is exceptional.


In this role, you will apply your managed markets experience and deep healthcare understanding to identify and qualify opportunities, gain access to and build relationships with executive-level key stakeholders within the payor client, position our products for success, and close contracts that result in immediate and sustainable revenue for WellDoc’s products and services.


Additionally, some of your work will be coordinated with our commercial partners.


WellDoc products are revolutionary in nature, serving patients, physicians, nurses, and enterprises.  The successful candidate will be strategic with their overall planning to ensure the WellDoc product (s) fit into the current healthcare environment.





  • Drive market access efforts with targeted health plans, owning sales success from lead-generation to contract execution
  • Gain access to and develop credible executive level relationships in the payor environment by engaging the client in problem solving conversations while bringing valuable insights to the discussion and navigating the opportunity to close
  • Leverage influential leadership skills to enlist the necessary cross-functional resources needed to support client success
  • Collaborate with internal stakeholders to develop an account growth strategy and forecast, including account mapping of key stakeholders at each targeted health plan account.
  • Understand strategic priorities and fiscal (revenue and budget) expectations of the payor account
  • Act a liaison between client and internal team to ensure prompt response and resolution to client needs, positioning WellDoc products for success
  • Utilize exceptional communication and influencing skills to align client goals with WellDoc priorities
  • Remain current in healthcare policy and market trends to offer proactive information and guidance to teams
  • Oversee implementation and on-going engagement activities for each account
  • Develop process to evaluate key metrics internally and with client


Required Skills & Experience


The successful candidate will have:

  • 8+ years of healthcare experience in account management/selling strategically to C-suite executives in the healthcare space.  Digital/mobile health solution experience preferred.
  • Successful track record of securing contracts with national and regional health plans (required).  Experience selling to benefit consultants or self-insured employers is a plus
  • Experience negotiating and structuring sales contracts with sophisticated health plan buyers
  • Understanding of and conversant in industry/market trends and client business challenges
  • Knowledge of the healthcare market and interaction between payors, providers, hospital systems, suppliers, etc.
  • Executive presence with the ability to sell, present, strategize, and implement
  • Strong strategic, tactical, and analytical skills, as well as polished presentation, oral and written communication skills
  • Self-motivation and competitive mindset with ability to work autonomously; you should be energized by the challenge of building a new business
  • Excellent organizational and time management skills
  • Self-awareness and be a team player who thrives in a challenging and dynamic environment
  • A passion for changing the lives of people living with chronic disease



Required Education                   

  • A Bachelor's degree in business, healthcare, or science plus an MBA strongly preferred


WellDoc Offers


  • Competitive salary
  • Stock options
  • Generous health, dental, and vision benefits
  • Life insurance, long- and short-term disability insurance
  • 401(k) matching program


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